D2L Corporation
2015-05-22T17:26:00-04:00
2015-05-22T17:26:00-04:00
D2L Corporation
Intermediate Advertising and Graphic Design
This is a core course emphasizing the integration of computer skills and knowledge of software used in the market place.
2015-05-22
2007
1:
Unit
Advanced Design Skills
1.1
Knowledge Statement
Define terms related to advanced and graphic design skills
1.1.1
Application
Use terms related to advanced design skills correctly and appropriately
1.2
Knowledge Statement
Examine advanced features of illustrator
1.2.1
Application
Demonstrate use of advanced type and measurement features
1.2.2
Application
Modify illustrations
1.2.3
Application
Apply filters and effects
1.2.4
Application
Use raster images correctly and appropriately
1.2.5
Application
Use templates for rendering an illustration
1.2.6
Application
Save files in native formats
1.2.7
Application
Export files to other file formats
1.3
Knowledge Statement
Examine advanced features of Photoshop
1.3.1
Application
Use selection tools
1.3.2
Application
Use layers to move, copy and transform
1.3.3
Application
Use masks and channels
1.3.4
Application
Use type palettes and text wrapping
1.3.5
Application
Use painting tools
1.3.6
Application
Use retouching tools
1.3.7
Application
Produce a related series of images in which elements are altered and utilized in a completed computer generated product
1.4
Knowledge Statement
Demonstrate advanced features of In-Design or other industry standard page layout software
1.4.1
Application
Create master pages using columns in a multi-page publication
1.4.2
Application
Utilize text boxes in the construction of a publication
1.4.3
Application
Use text wrapping with graphics
1.4.4
Application
Manipulate graphics
1.4.5
Application
Create and use templates
1.4.6
Application
Create various layouts demonstrating appropriate use of type selection, spacing, justification, and text manipulation
1.4.7
Application
Collect document information for output and print a proof
1.5
Knowledge Statement
Demonstrate web design graphic skills
1.5.1
Application
Develop a plan for creating a web page
1.5.2
Application
Create a theme for a web page
1.5.3
Application
Insert and modify text on a web page
1.5.4
Application
Insert a graphic on a web page
1.5.5
Application
Modify the position and appearance of a graphic on a web page
1.5.6
Application
Create a marquee for a web page
1.5.7
Application
Add animation to a web page element
1.5.8
Application
Create links and transitional effects for a web page
1.6
Knowledge Statement
Describe the process of creating computer based animation for multimedia projects
1.6.1
Application
Import images
1.6.2
Application
Create and modify vector graphics
1.6.3
Application
Organize content with layers
1.6.4
Application
Modify colors used in graphics
1.6.5
Application
Create mask effects
1.6.6
Application
Animate using timeline effects
1.6.7
Application
Create navigation systems
1.6.8
Application
Add interactivity to animations
1.7
Knowledge Statement
Explain techniques used to construct an effective package design
1.7.1
Application
Identify tools used in creating models for package design
1.7.2
Application
Produce an original container or package design for a particular product
1.8
Knowledge Statement
Identify the client's corporate message and mission
1.8.1
Application
Discuss how to visually communicate the client's message and mission.
1.8.2
Application
Describe how the client's corporate identity influences the overall visual presentation
2:
Unit
Photography
2.1
Knowledge Statement
Define terms related to traditional and digital photography in the advertising and graphic design industry
2.1.1
Application
Use terms related to photography correctly and appropriately
2.2
Knowledge Statement
Explain the use of principles and elements of design in photographic works
2.2.1
Application
Compare photographic media from traditional and digital processes
2.2.2
Application
Calibrate computer and printer for color accuracy
2.2.3
Application
Convert analog images to digital images
2.2.4
Application
Demonstrate different types of lighting
2.2.5
Application
Produce a variety of digital images
2.3
Knowledge Statement
Demonstrate the use of photogenic images in advertising and graphic design
2.3.1
Application
Demonstrate shooting photographs for publication
2.3.2
Application
Demonstrate processing and the output of photographs for publication
2.3.3
Application
Mat and display a photograph
3:
Unit
Career Development
3.1
Knowledge Statement
Define terms related to career development in advertising and graphic design
3.1.1
Application
Use terminology appropriately in the career development process
3.2
Knowledge Statement
Locate and identify career opportunities that appeal to personal career goals
3.2.1
Application
Research career opportunities and interpret career information
3.2.2
Application
Identify job requirements and work environment
3.2.3
Application
Identify educational and credentialing requirements and industry certification
3.3
Knowledge Statement
Demonstrate ethical actions in advertising and graphic design
3.3.1
Application
Evaluate situations in which ethics is an issue
3.4
Knowledge Statement
Review and update a personal career portfolio
3.4.1
Application
Maintain and update a personal career portfolio
3.4.2
Application
Create a personal promotion brochure
3.4.3
Application
Write an evaluation of personal work experience
3.4.4
Application
Document technology skills, software applications
3.5
Knowledge Statement
Review job seeking skills
3.5.1
Application
Revise job seeking tools
3.6
Knowledge Statement
Explore business practices
3.6.1
Application
Analyze self-employment practices
3.7
Knowledge Statement
Explain the benefits of participating in student organizations
3.7.1
Application
Demonstrate leadership skills in a student organization