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Sports and Entertainment Marketing

About this resource:


Title en-US:  Sports and Entertainment Marketing
Description en-US:  Sports and Entertainment Marketing is a one-semester course designed to provide students with an understanding of marketing concepts, foundations, and functions as they relate to career opportunities in the growing area of sports and entertainment. Instruction will focus on public relations and publicity, event planning and marketing, sponsorship, venue design, concessions, risk management, product planning, licensing, ticket sales, and distribution.
Publication Status: 
Published
Subject: 
Career Education
Education Level: 
9, 10, 11, 12
Language: 
English
Date Valid: 
2006
Repository Date: 
2015-06-22

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